Adobe: “Adobe is proud to be a founding member of the C2PA along with our partners in technology and media.
With the collective expertise of this group, we will accelerate the critical work of rebuilding the public’s trust in online content through broad and open adoption of a provenance standard at scale.
We welcome everyone to join and participate in this effort so crucial to us all.”
– Dana Rao, General Counsel and Content Authenticity Initiative executive sponsor, Adobe
BBC: “It’s vital that news providers play a part in the battle against disinformation. We welcome the opportunity to participate in the C2PA provenance work, which has the potential to support audience confidence in news at a time when trusted sources of information are more important than ever.”
– Jatin Aythora, Chief Architect, BBC
Microsoft: “There’s a critical need to address widespread deception in online content — now supercharged by advances in AI and graphics and diffused rapidly via the internet. Our imperative as researchers and technologists is to create and refine technical and sociotechnical approaches to this grand challenge of our time. We’re excited about methods for certifying the origin and provenance of online content. It’s an honor to work alongside Adobe, BBC and other C2PA members to take this critical work to the next step.”
– Eric Horvitz, Chief Scientific Officer and Project Origin executive sponsor, Microsoft
Truepic: “Truepic was founded on the principle that provenance-based media authenticity is the only viable, scalable long-term solution to restoring trust in what we see online.
We firmly believe that ecosystemwide adoption through an open standard is crucial to the long-term health of the internet.
The C2PA will streamline the distribution of high-integrity digital content at scale, a vital step in restoring society’s shared sense of reality.”
– Jeffrey McGregor, CEO, Truepic
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.